Key Person

Brand

Caspian

Project Type

Project Type

Campaign

Year

2022

Key person visual
Key person visual

Key Person Campaign

Key person insurance is a policy that businesses pay for to protect themselves financially following the loss of a key employee. The company receives a payout that can be used to replace lost income, repay debts, or cover the expenses involved in hiring a replacement. It ensures stability and continuity for the business in case of a significant loss.

This video was to highlight the advantages and rationale behind getting this cover. The aim was to make a typically mundane topic more accessible and interesting to watch.

Sketch and final versions of an illustrated character
Sketch and final versions of an illustrated character
Sketch and final versions of an illustrated character
A graph of illustrated faces
A graph of illustrated faces
Lump sum frame
Lump sum frame
compass pointing to success
compass pointing to success
Sketch and final versions of an illustrated character at desk
Sketch and final versions of an illustrated character at desk
70 percent stat
70 percent stat
Illustration of three characters
Illustration of three characters
Icon animation
Icon animation
Sketch and final versions of an illustrated character head
Sketch and final versions of an illustrated character head
Key frames from video
Key frames from video