Busy Bee Rebrand

Life insurance for busy parents

Busy Bee make life insurance simple. In an industry often full of admin and confusion, Busy Bee’s focus is on helping busy parents easily understand what cover is best for them. The initial branding had a narrow target audience, primarily appealing to single mothers. However, the rebrand aimed to broaden the brand's appeal to encompass women from all walks of life.

Overall, the rebrand successfully positions the brand as a trusted and supportive resource for mothers, with a fresh and modern look that appeals to their sense of style and individuality. The bold color scheme and focus on the mother-child bond make the brand stand out amongst competitors and reinforce its message of support and connection.