Chris Kamara Brand Launch

IGotCover Launch Campaign

Launching IGotCover with a football themed ad that taught Chris Kamara and his son Ben about the benefits of Life Insurance and other types of cover. Chris has speech apraxia, a neurological condition impacting motor movements and speech. The creative for the ad accommodated for this and opted for freeform talking points and simple questions over longer scripts that might prove more difficult for Chris.

The shoot was also structured in a way that led to better, more natural content. Starting by educating Chris and Ben on the benefits of certain cover in the form of a light hearted true or false game. Then followed an FAQ "Most Googled questions" concept where they were informed of more nuanced areas of insurance. In the final concept of the day we put talking points to them both about topics such as family and insurance. They'd become more comfortable throughout the day whilst learning about IGotCover's products, allowing them to have a natural and candid father-son conversation.