Cost of Living

Cost of living advert

During a cost of living crisis, people might be forced to put off sorting things that they previously found

as must-do’s. Sorting out life insurance can end up as one of those things. This ad was to encourage customers to act now with life insurance, to see it as a financial safety net and not just another monthly payment.

The aim was to make a video that mentions a topic that affects everyone, but to do so in a light hearted tone. A tone that avoided pushy sales jargon and came across as relatable and personable yet professional

and trustworthy.